Colour and It Importance in fashion

This week I have been looking at colours.  What makes us choose the colours we buy and wear? It’s a complicated thing really, we wake up and pick something from the wardrobe, from what colour the outfit will be, to the dress code of the day’s events.

I wonder is it just down to how we feel on the day only? for example, red because we are in a passionate mood or even red because we feel angry? Maybe we choose a shade because of the days or evenings event? Do we wear colours to flatter our perceived size? Is it purely because of the fashion for the season?  Maybe all of the above?

How are we Perceived by the colours we wear?

It is the first thing other people notice about us, and its impact is immediate and long-lasting. Our choices say a lot about the image we are trying to portray and how we feel about ourselves. So what does it tell people? Within seconds of meeting you, others will respond to the ‘colour messages’ flashed by your clothes. Different colours can make people feel a certain way.

What does our choice of colour say?

Black is a well-used colour for a few reasons it goes with everything so is a good wardrobe addition.  It also can create a protective barrier, from the world it is a recessive colour and can be used for not drawing attention to yourself by blending in the crowd.  It However, communicates clarity and direction with sophistication and it works particularly well with white. Black creates a perception of weight and seriousness to others and is a very popular dress code for business and on the other side the little black dress number that we all know and have in our wardrobes.

Red is a powerful colour. It stimulates us and makes us feel strong and powerful it can encourage us to achieve things and can be perceived by others. as stimulating and lively, very friendly. At the same time, it can be perceived as demanding and aggressive.

Blue is the colour of the mind and is essentially soothing in nature; it affects us mentally,  rather than the physical reaction we have to red. Strong blues will stimulate clear thought and lighter, soft blues will calm the mind and aid in concentration.

Violet is often described as purple, it takes awareness to a higher level of thought, even into the realms of spiritual values. It is highly introvertive and encourages deep contemplation or meditation. It has associations with royalty and usually communicates the finest possible quality, However, it is advised not to wear too much as it can bring the wrong tones communicating something that is cheap.

“A colour is as strong as the impression it creates.”

Ivan Albright

Yellow’s wavelength is relatively long and essentially stimulating. In this case, the stimulus is emotional, therefore yellow is the strongest colour,  psychologically. The right yellow will lift our spirits and our self-esteem; it is the colour of confidence and optimism.

Green strikes the eye in such a way as to require no adjustment whatever and is, therefore, relaxing. Being in the centre of the spectrum, it is the colour of balance. When the world about us contains plenty of green, this indicates the presence of water, and little danger of famine, so we are reassured by green, on a primitive level.

Orange is stimulating and reaction to it is a combination of the physical and the emotional. It focuses our minds on issues of physical comfort – food, warmth, shelter etc. – and sensuality. It is a ‘fun’ colour.

Pink also affects us physically, but it soothes, rather than stimulates.  It is a powerful colour, psychologically and represents the feminine principle and survival of the species; it is nurturing and physically soothing. However, to much pink can make us feel drained

Pure grey is the only colour that has no direct psychological properties. It is,  however, quite suppressive. A virtual absence of colour can be depressing and when the world turns grey we feel like drawing in and finding our safe place. Unless the precise tone is right, grey has a dampening effect on other colours used with it.

In Summary



Colours say so many things, both on how we feel when worn to how we feel by what colours we see around us.  This season we have some great news, which I will share tomorrow with some ideas for garments that not only will make you feel and look amazing. Textiles with chunky knit and midi skirts


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